Weekly Photo Challenge: The Sign Says

Signs are all around us – warning, informing, communicating, decorating, and often irritating. They seem to be more visible when we travel by car.

I looked through some of my travel photos and made a choice of just a few, but with signs that differ greatly.   

Huge Rooster mounted on  white truck

This huge rooster is welcoming visitors to the small village of Hatch (population less than 2000) in New Mexico, located 40 miles north of Las Cruces. This village is proud of its bountiful chile crops and the annual event – The Hatch Chile Festival. The village is known as the chile capitol of the world!

Warm hospitality is part of the charm of Hatch and will stay in my memory as strongly pronounced Americana sprinkled with the chilli powders that I purchased there.

New Mexico Americana

While Hatch is a small village and there are so many small villages worth visiting, I had no idea that it is possible to have an official town of population 1… till we stumbled upon Lost Springs while driving along highway 20 West in Wyoming. So there it was – a green official highway sign stating just that: POP1.

Green road sign of Lost Springs with POP 1

I took this photo in 2010, not being aware that Lost Springs had a lot of media attention due to its demographic uniqueness at that time. Today, I learned, Lost Springs lost considerably its attraction since its population grew to 4 in 2011. Oh well… some gains and some losses.

The Sherwin-Williams Paint truck

Close up of the SWP truck  with their slogan - Cover the Earth.

This Sherwin-Williams Paint truck took my attention immediately. The Cover the Earth slogan reminded me of a political joke from the Cold War times when the tension between the Soviet Union and the United States also generated a strong competition in the exploration of space. Although in reality the Soviets did not land on the moon, for the sake of this joke they are placed there together with the Americans.

The Joke

Two teams of astronauts, one from the Soviet Union and one from the United States, were sent to the moon. After their landing, the Soviets immediately started to paint the surface of the moon with red paint – the color of their flag and symbol of Communism. Concerned, the Americans called Mission Control and reported that. They were advised to ignore the Soviets’ action.

When half of the moon was covered with red paint, the Americans called Earth again asking, “What shall we do?” The answer was, “Wait and do not worry!” So they did.

After a while, the American team called Earth again – this time with great urgency. “Look, the Soviets have already covered most of the moon with their paint – the whole world will see the moon in red!  What shall we do?! “

Mission Control now gave them an order, “Wait till the Soviets have covered the entire moon with red and then paint in huge white letters Coca Cola.

The End🙂

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Text and photos copyright © 2013 by Alicja Mann

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7 Comments on “Weekly Photo Challenge: The Sign Says”

  1. Mark Trocchi Says:

    ….or white stripes, and a blue quadrant with 50 star shaped cutaways.  Keep it up.  More signs……., please.

      Mark Trocchi

    ________________________________

  2. pam Says:

    Made my day! Thanks.

  3. Marina G Says:

    I had never heard that one before! Well told, Alicja! And I can just imagine the great impact the joke had back then!

    Also, the Hatch signs — so cute!

  4. Marina G Says:

    ps Um, that was a lot of exclamation points. Oh, well, you deserve them!


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